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Volume 340, Issue 5 · 2026-07-27 – 2026-08-02 · Popular →

Friday’s Briefing · August 7

Upcoming Event · Tue, Aug 18 · 12:00pm

The Inbound Lead You Never Had to Chase

Inbound leads start warmer, move faster, and close better than anything dug out of a cold list - but generating them has always been marketing's job, leaving individual reps to hunt. A LinkedIn newsletter changes that by giving a rep their own discoverable, subscribable asset: LinkedIn invites your network at launch, notifies subscribers at every issue, and indexes issues in search. A feed post is a firework; a newsletter issue is a streetlight that keeps pulling people in. And nobody subscribes to enterprise IT news casually, so the list self-qualifies. more →

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The Inbound Lead You Never Had to Chase

Upcoming Event · Tue, Aug 18 · 1:00pm

Modernizing Manufacturing: How to Move from Legacy Infrastructure to Cloud-Ready Operations

In this session, Softchoice and AWS will share practical strategies for manufacturers looking to modernize at their own pace, connect operational and IT data for smarter decision-making, and build a scalable cloud foundation that drives real business outcomes. Whether you're just beginning your modernization journey or looking to accelerate it, you'll leave with a clear framework for moving forward. more →

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Modernizing Manufacturing: How to Move from Legacy Infrastructure to Cloud-Ready Operations (Aug. 18th)

Techstrong IT, Monday, July 27th, 2026

How Do You Kill a Parasite?

Publishers must coordinate to demand fair treatment from Google's AI-driven search, which uses their content without adequate compensation. more →

How Do You Kill a Parasite?

Upcoming Event · Tue, Aug 18 · 12:00pm

The Warmest Cold Open in Sales

Cold outreach fails because the recipient has no reason to believe you're worth their time, and no amount of subject-line optimization fixes a missing relationship. The durable answer is to stop being cold: "you may have seen my weekly newsletter" reframes you from stranger to known quantity, even for prospects who never read an issue. A visible, ongoing body of work answers the buyer's instinctive credibility check before you've said anything. Because the newsletter reaches your whole network continuously, that warming is ambient rather than engineered one prospect at a time. more →

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The Warmest Cold Open in Sales

Upcoming Event · Tue, Aug 18 · 12:00pm

The Space Between Sales Calls Is Where Deals Are Won

Every enterprise IT sales professional knows the rhythm of a deal. There's the discovery call, the demo, the proposal, the negotiation — a handful of high-stakes conversations spread across weeks or months. We prepare obsessively for those moments. We rehearse objection handling, tune our slides, and study the org chart. And then, between those moments, we go quiet. more →

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The Space Between Sales Calls Is Where Deals Are Won

Upcoming Event · Wed, Aug 26 · 12:00pm

A New Approach to Performance-Based Storage TCO

Join us as we introduce a new performance-based approach to storage TCO. Learn how factors such as workload completion time, CPU utilization, energy consumption, and effective capacity influence the true cost of storage. The session will include a demonstration of SNIA's new TCO tool and show how it can help organizations make more informed storage decisions. more →

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A New Approach to Performance-Based Storage TCO (Aug. 26th)

Vertiv, Monday, July 27th, 2026

Vertiv Launches Vertiv PurgeRite NearZero service

Vertiv has launched its patent-pending Vertiv PurgeRite NearZero service, which combines engineered mechanical flushing, water treatment, reverse osmosis, and continuous water-quality monitoring to recycle water and reduce environmental impact during the commissioning of closed-loop hydronic systems in North American data centers. more →

Vertiv Launches Vertiv PurgeRite NearZero service