In 2025, AI Grew Up - And Learned To Play By The Rules
Salesforce, Monday, December 29th, 2025
One thing is clear to us at Salesforce: enterprise AI has entered a new phase. Over the past three years, large language models (LLMs) proved what was possible. They reasoned, summarized, and conversed in ways that reshaped expectations for software almost overnight. But as those capabilities became familiar, our conversations with customers began to change.
Businesses stopped asking what AI could do next and started asking whether it was dependable and reliable enough to move beyond flashy demos and truly power their businesses. Customers wanted AI agents they could trust inside their most critical workflows: agents that could operate within policies, respect regulations, and execute correctly every time.
That last mile - between impressive demo and deployment at scale - is where most AI systems fail. Yet it's where enterprises can unlock the greatest business value.