How Agentic Personalization Is Redefining The Customer Experience
Salesforce, December 11,2025
The next stage of personalization will understand and address the intent of what the end user wants
Today's customers expect more than a personalized homepage or offer: they want an intelligent companion. When they open an app or start a chat, they want the brand to understand why they're here and to help them instantly.
At Salesforce, we are hyper-focused on real-time personalization: capturing behavioral signals as they happen. But as customer behavior evolves, speed alone isn't enough.
Simply put, traditional personalization reacts, modern personalization interacts.