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All issuesVolume 332, Issue 1IT Vendor NewsSalesforce

Improve Data Integration With The B2C Intelligence Connector

Salesforce, Friday, November 7th, 2025

Learn how the new B2C Intelligence Connector enables better personalization, analysis, and reporting.

The B2C Commerce Intelligence Connector from Agentforce Commerce is now generally available. This feature gives customers a more robust mechanism for ingesting and managing comprehensive commerce data.

Users can now extract shopper journey data (such as orders, products, promotions, and onsite search). Ultimately, this new feature helps you connect the dots between your ecommerce site and data from other areas of your business (like marketing, service, and sales) to enable better personalization, analysis, and reporting.

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