Back Issues This Week → Calendar → Current Issue → Popular →

All issuesVolume 331, Issue 2IT Vendor NewsSalesforce

Your AI Agent Works, But Do Your Users Think It's Worth It?

Salesforce, Tuesday, October 7th, 2025

Design research shows that improving your users' perception of value is the key to adoption. Learning from AI agent pain points can help.

AI agents are quickly becoming the backbone of enterprise productivity. They promise faster resolution times, better efficiency, and happier customers. But for those designing agents, we face a critical challenge: a technically 'working' agent, with excellent system accuracy scores, can still be perceived by the user as not providing value, or even not worth using.

more →  ·  More from Salesforce →