Why Agentic AI Is Gaining Traction Among Global Telecoms Looking To Reduce Churn And Reignite Growth
Salesforce, Tuesday, June 17th, 2025
The global telecommunications industry is at an inflection point. Over the last five years, the world's largest communications companies have poured hundreds of billions of dollars into building out 5G networks.
Most, however, have yet to fully realize the return on those investments. At the same time, telecoms have had to compete against a raft of new technologies and business models, from VoIP to fixed wireless to satellite services.
This increasingly complex environment offers customers more choices than ever, leading to higher churn and lower revenues. Global telecommunications revenues are projected to grow a mere 3% this year - and just 1% for American carriers. Nearly a third of CEOs say boosting profitability is their number one challenge.