Salesforce And AI: How Salesforce's Einstein Transforms Sales
eWeek, Tuesday, April 9th, 2024
Explore how Salesforce uses AI to drive business growth and success in today's competitive landscape.
Salesforce is a comprehensive CRM solution that has long offered cutting-edge cloud technologies for customer relationship management, and in recent months, the platform has reached new heights with generative artificial intelligence and AI-powered features, made possible through Einstein.
To better understand how AI works in the Salesforce platform and how different business teams can take advantage of this technology, I did an in-depth study of Salesforce's AI strategy and specific products and features. This guide covers these AI capabilities in detail.