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All issuesVolume 306, Issue 1IT Vendor NewsSalesforce

New AI Usage Data Shows Who's Using AI - and Uncovers a Population of 'Super-Users'

Salesforce News, Thursday, September 7,2023

Nearly half of the general population uses generative AI, and over one-third of them use it every single day; Fifty-two percent of generative AI users say their usage is increasing, while half of the population has never tried it

Salesforce released Generative AI Snapshot Research: The AI Divide, a survey of more than 4,000 peopleacross the United States, UK, Australia, and India. The research shows that 49% of people have used generative AI, with over one-third of these users tapping into the technology daily and planning to use it even more. However, the data also shows that half of all people have never used the technology, and 64% of them would use it more if it was safe/secure.

"This data shows just how quickly generative AI usage has taken off in less than a year," said Clara Shih, CEO of Salesforce AI. "In my career, I've never seen a technology get adopted this fast. Now, for AI to truly transform how people live and work, organizations must develop AI that is rooted in trust, and easily accessible for everyone to do more enjoyable, productive work.'

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