1 In 6 Shoppers Have Used Generative AI For Purchase Inspiration - Salesforce Report
Salesforce News, Friday, August 18,2023
A new survey of 2,400 shoppers and 1,125 retail leaders in 17 countries indicates that the retail industry is again on the precipice of major disruption. After just a few months in the public consciousness, generative artificial intelligence is already making an impact on retail, with 17% of shoppers reporting they've already used generative AI for purchase inspiration.
Even if they're not actively using generative AI, large segments of the respondents have expressed interest in exploring the technology's usefulness for shopping.
In response, retailers are busy evaluating how generative AI will play a role in customer engagement and operations, if not actively implementing it in their workflows. Popular use cases include generating marketing assets and personalized customer service responses.