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All issuesVolume 303, Issue 2IT Vendor NewsSalesforce

61% Of Workers Embrace Generative AI, But Lack Trusted Data And Security Skills

Salesforce News, Monday, June 12,2023

Generative AI is dominating the news cycle - and with good reason - as companies embrace opportunities to boost productivity and improve customer experiences in a myriad of ways.

But amid this innovation lurks a new risk for enterprises: How can they keep trusted data secure?

The latest findings from Salesforce's Generative AI Snapshot Research Series, an ongoing research study of over 4,000 full-time employees, uncover that 73% of employees believe generative AI introduces new security risks, though most use or plan to use the technology. Despite these concerns, the research reveals that few know how to protect their companies from said risks.

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