The Surprising Thing Your Customers Want - And They Might Not Even Realize It
Salesforce News, Saturday, May 20,2023
Customer intimacy is all about discovering what matters most to each customer, and delivering that experience every time.
Customer intimacy, the marketing strategy that helps you make powerful connections with your customers, is not new. The unconventional term has been around for three decades: Harvard Business Review wrote about it in 1993, Forbes caught up with it 10 years later, and today, we're still talking about it. What is customer intimacy, and why is it relevant now?
Although the definition has shifted with the digital landscape, the basic concept of customer intimacy - building relationships through personalization, consistency, and outstanding experiences - has stayed the same. What's changed? Consumers have more choices than ever. Showing that you understand them on a deeper level is critical to your company's success and differentiation.