Events Calendar
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12:00pm
The Inbound Lead You Never Had to Chase
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Inbound leads start warmer, move faster, and close better than anything dug out of a cold list - but generating them has always been marketing's job, leaving individual reps to hunt. A LinkedIn newsletter changes that by giving a rep their own discoverable, subscribable asset: LinkedIn invites your network at launch, notifies subscribers at every issue, and indexes issues in search. A feed post is a firework; a newsletter issue is a streetlight that keeps pulling people in. And nobody subscribes to enterprise IT news casually, so the list self-qualifies.
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12:00pm
Everyone Shows Up to Pitch. Almost No One Shows Up to Help
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Reps like to differentiate on product, but buyers rarely experience that differentiation - features blur, and every platform claims to be AI-powered and enterprise-grade. What buyers remember is behavior: who was useful when there was nothing in it for them. In a market where every rep appears only to extract, consistently showing up to contribute is a contrast play that captures disproportionate attention. It stays effective precisely because it's rare - anyone can publish once, almost nobody publishes usefully every week for a year.
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12:00pm
The Warmest Cold Open in Sales
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Cold outreach fails because the recipient has no reason to believe you're worth their time, and no amount of subject-line optimization fixes a missing relationship. The durable answer is to stop being cold: "you may have seen my weekly newsletter" reframes you from stranger to known quantity, even for prospects who never read an issue. A visible, ongoing body of work answers the buyer's instinctive credibility check before you've said anything. Because the newsletter reaches your whole network continuously, that warming is ambient rather than engineered one prospect at a time.
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12:00pm
Stop Collecting Business Cards. Build an Audience.
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Business cards, badge scans, purchased lists, and paid advertising share one flaw: none of them compound. Contacts decay the moment they're filed, and ad reach vanishes when the spend stops - you rented the audience and own nothing afterward. A newsletter audience behaves in the opposite way, accumulating subscribers who persist and deepen their relationship with you issue after issue. For an individual seller this is close to career-defining, because it replaces total dependence on channels you don't control with owned, permission-based distribution that appreciates the longer you hold it.
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12:00pm
Your Best Pipeline Is the Customers You Already Have
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Sales culture fixates on new logos while the most efficient pipeline sits inside the existing book — customers who already trust you, pay you, and have validated that your solution works. Accounts are rarely lost to dramatic failure; they're lost to silence, as the rep moves on to the next hunt and a more present competitor fills the gap. A weekly newsletter keeps the entire installed base warm with no upsell attached, surfaces expansion signals through what customers engage with, and insures against champion turnover by reaching the whole account rather than one contact.
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12:00pm
Be Seen as an Advisor, Not Just Another Vendor
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Ask any enterprise IT buyer how they feel about salespeople and you'll get a tired sigh. It's not personal. It's the accumulated weight of a thousand cold emails, a hundred "quick calls," and an inbox full of reps who all somehow have "a solution that's perfect for your exact challenges" despite never having spoken to them. To the average buyer, the word *vendor* has come to mean *someone who wants my money*.
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12:00pm
The Space Between Sales Calls Is Where Deals Are Won
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Every enterprise IT sales professional knows the rhythm of a deal. There's the discovery call, the demo, the proposal, the negotiation — a handful of high-stakes conversations spread across weeks or months. We prepare obsessively for those moments. We rehearse objection handling, tune our slides, and study the org chart. And then, between those moments, we go quiet.
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12:00pm
Never Send Another 'Just Checking In' Email
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
The reason "just checking in" fails isn't the wording — it's that the message offers the buyer nothing and openly signals you're chasing your own pipeline. The fix is having something real to say, and a weekly newsletter manufactures exactly that: a fresh, legitimate, value-first reason to make contact every seven days. It also tells you when and whom to approach, since a prospect who clicks or comments has handed you both a signal and an opening. Same contact frequency, opposite impression — one erodes your standing, the other builds it.
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12:00pm
Consistency Is a Sales Skill — and Your Newsletter Proves It
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Buyers choosing a vendor are betting on a multi-year relationship, and the trait they most want to verify is reliability — so they read your present behavior as a preview of how you'll act once they've signed. Most of a rep's diligence is invisible, but a newsletter arriving every week is consistency made public and timestamped, demonstrating follow-through rather than claiming it. The trap is symmetrical: a newsletter that launches loudly and fades proves the opposite. The answer is making consistency structural instead of dependent on willpower that a brutal quarter will beat.
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12:00pm
Own Your Pipeline: Personal Marketing for IT Sales
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Most reps depend on company marketing for the top of their funnel — lead flow, campaigns, and content built to priorities they didn't set and can't influence. When that engine stutters, they have no lever to pull. A personal newsletter is the most accessible independent channel a rep can build: your voice, your audience, your cadence, aimed precisely at your territory rather than the company's broad market. It complements marketing rather than competing with it, and self-sourced pipeline carries real internal credibility — the reputation of someone who makes their own weather.
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12:00pm
When AI Becomes an Insider: Rethinking Risk in Critical Infrastructure
Tuesday, August 18th, 2026: 12:00 PM to 1:00 PM
In this 60-minute fireside chat, Scott Hooper, Enterprise Sales Director at DTEX, will moderate a discussion with Dawn Haley, Senior Manager of Threat Intelligence & Investigations at Duke Energy, and Lynsey Wolf, Senior Manager, Program Services Americas at DTEX, on how critical infrastructure organizations are adapting insider risk strategies as AI becomes more embedded into everyday work, security operations, and business workflows.
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12:00pm
How to Use LinkedIn Newsletters to Stay Top-Of-Mind
Tuesday, August 18th, 2026: 12:00 PM to 12:30 PM
Your prospects don't buy when you're ready to sell. They buy when they're ready to buy — and that's usually months after your last conversation. The question is whether you're still in the room when that moment arrives. A weekly LinkedIn newsletter is the most reliable way to be.
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1:00pm
Modernizing Manufacturing: How to Move from Legacy Infrastructure to Cloud-Ready Operations
Tuesday, August 18th, 2026: 1:00 PM to 2:00 PM
In this session, Softchoice and AWS will share practical strategies for manufacturers looking to modernize at their own pace, connect operational and IT data for smarter decision-making, and build a scalable cloud foundation that drives real business outcomes. Whether you're just beginning your modernization journey or looking to accelerate it, you'll leave with a clear framework for moving forward.
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2:00pm
Rapid Identity Recovery: Lessons from Frontline Incident Response
Tuesday, August 18th, 2026: 2:00 PM to 3:00 PM
Recovering identity after a ransomware attack is a complicated task. Restore too slowly and the business stalls; restore too quickly and you risk bringing the attacker back.
