Being Interesting Is Not the Same as Being Present
12touches.com, Wednesday, August 26th, 2026
Advisors, speakers and fractional CIOs don't have a lead generation problem, they have a recall problem - and their visibility is event-shaped, producing four tall spikes and forty-eight flat weeks, with the moment that mattered almost certainly landing in the flat part.
The usual correction is bigger spikes; the real failure is duration. Being interesting and being present are separate jobs: original insight is expensive and should stay rare, while presence must be weekly and needs no original insight at all. Curation isn't dilution — a recognized expert's selection is an argument, and the click data doubles as a keynote topic generator. For fractional practices one asset covers both the retainer gap and the next-client pipeline; for IT leaders the internal version reaches thousands of staff a town hall never will.