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Staying Top-Of-Mind for Customers and Prospects is Hard As They Value Their Time and Attention

LinkedIn Newsletters -- Why 12Touches?

Vol 333 · Issue 5 · 2026-01-02

The "12Touches" approach states that a prospect needs to have 12 to 15 interactions with a brand before they consider making a purchase or taking the next step. A weekly, informative, industry newsletter is a great way to "touch" your customers and prospects!

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LinkedIn Newsletters -- Why 12Touches?