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Volume 341, Issue 2 · 2026-08-10 – 2026-08-16 · Popular →

Most Popular IT This Week · August 22

TechTarget, Tuesday, August 19th, 2025

What Happened at Black Hat

A first-time attendee's account of Black Hat 2026 vendor events, the NOC tour, and community moments. more → · 1 clicks

What Happened at Black Hat

Upcoming Event · Tue, Oct 13 · 1:00pm

Modernization That Ships with AI

Most companies are adding AI agents to legacy systems rather than modernizing how the work actually gets done. That may create isolated productivity gains, but it rarely removes the outdated applications, fragmented data, manual handoffs, and hidden dependencies that continue to slow the business. more →

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Modernization That Ships with AI (Oct. 13th)

Upcoming Event · Tue, Aug 18 · 12:00pm

Your Best Pipeline Is the Customers You Already Have

Sales culture fixates on new logos while the most efficient pipeline sits inside the existing book — customers who already trust you, pay you, and have validated that your solution works. Accounts are rarely lost to dramatic failure; they're lost to silence, as the rep moves on to the next hunt and a more present competitor fills the gap. A weekly newsletter keeps the entire installed base warm with no upsell attached, surfaces expansion signals through what customers engage with, and insures against champion turnover by reaching the whole account rather than one contact. more →

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Your Best Pipeline Is the Customers You Already Have

Upcoming Event · Tue, Aug 18 · 12:00pm

Consistency Is a Sales Skill — and Your Newsletter Proves It

Buyers choosing a vendor are betting on a multi-year relationship, and the trait they most want to verify is reliability — so they read your present behavior as a preview of how you'll act once they've signed. Most of a rep's diligence is invisible, but a newsletter arriving every week is consistency made public and timestamped, demonstrating follow-through rather than claiming it. The trap is symmetrical: a newsletter that launches loudly and fades proves the opposite. The answer is making consistency structural instead of dependent on willpower that a brutal quarter will beat. more →

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Consistency Is a Sales Skill — and Your Newsletter Proves It