469- Not Just the Break-Fix Guy w/Desi Rodriguez
You've Been Heard, Wednesday, November 4th, 2026
Tilson Homes IT director Desi Rodriguez on earning a seat at the table by learning how the business works.
On You've Been Heard, Desi Rodriguez, Director of Information Technology at Texas custom home builder Tilson Homes, traces his path from Cisco Networking Academy and IBM to running IT for a seven-day-a-week business.
He has advised the company to hold off on AI until there are clear business justifications, and he frames tech debt for the CFO as hours of downtime against a daily dollar figure.
He discusses a homegrown CRM, hiring for passion and why IT must hear about initiatives early.
His advice to IT leaders is to learn how other departments work and build relationships before they need them.