B2B Commerce Is More Than Self-Service Ordering. Here's How to Think Bigger and Grow Revenue.
Salesforce, Thursday, November 5th, 2026
Salesforce argues B2B commerce should be a revenue growth engine, not just a self-service reorder portal, citing quoting and multi-cart features.
Salesforce says treating B2B commerce as simple self-service has stalled many projects and limited growth, and that freeing reps from routine orders lets them pursue bigger deals.
It argues concerns about losing sales relationships, complex pricing and long, costly migrations are no longer the barriers they were, and that B2B commerce should not copy B2C.
Salesforce B2B Commerce features include roundtrip quoting that brings a sales rep into checkout to negotiate pricing and Multi-Cart Collaboration that lets multiple buyers work in one cart.
Headless architecture, made faster and cheaper by APIs and AI, allows tailored front ends such as procurement portals or messaging channels.