Merge Builds Product and Business Tools with OpenAI Technology
OpenAI, Thursday, November 5th, 2026
Integration platform Merge uses GPT-6 Astra, ChatGPT and Codex for code review, marketing, sales workflows and event planning.
In this OpenAI customer story, Merge, a startup offering integration and AI agent connectivity products, describes its internal use of OpenAI tools.
CEO Shensi Ding uses Codex for code review on Merge for Workforce, while the team uses GPT-6 Astra for product development, testing and marketing.
A dinner bot connected to Salesforce, Gong, Google Sheets and Gmail helps choose guests and run outreach for executive dinners, cutting planning from dozens of hours to about 30 minutes per event.
Non-engineering staff build their own workflows for deal approvals, forecasts and social media, and Ding's advice includes executives leading by using the tools and giving staff time to experiment.