The 12-Touch Advantage - How to Stay Top of Mind Without Being Annoying (48 Minutes)
Follow the Brand, Friday, November 6th, 2026
John McLaughlin of 12touches.com explains how consistent, curated industry content keeps sellers top of mind until prospects are ready to buy and after.
Most prospects are saying not yet rather than no, and deals often die in the gap before their buying window.
In this 48-minute podcast episode, John McLaughlin, CEO of 12touches.com, describes staying top of mind by sending consistent, curated industry value.
He explains how his newsletter engine curates hundreds of enterprise IT articles each week into topic buckets and uses audience click behavior to surface relevant stories.
The discussion covers built-in substantiation for B2B sales, separating vendor from vendor-neutral content, why stopping a newsletter after two issues can hurt, LinkedIn newsletters as a free, opt-in, searchable channel, and tech concerns such as phishing, AI agents, quantum risks to encryption and AI data center infrastructure strain.
Weekly Demo/Webinar
See a live demo of creating and posting LinkedIn newsletters with 12touches.com content hosted event Tuesday at noon ET.