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All issues › Volume 344, Issue 1 › IT Vendor News › Snowflake

Real-Time Analytics on Snowflake: Stream, Transform, Serve

Snowflake, Tuesday, November 3rd, 2026

Snowflake introduces a connected real-time analytics experience to stream, transform and serve fresh data across native and Iceberg tables.

Snowflake says real-time use cases, from financial services and network operations to retail and AI agents, depend on acting on data quickly.

Building real-time stacks has meant stitching together message brokers, transformation jobs and serving databases, each adding infrastructure, cost and security rules.

Snowflake is introducing a connected experience that brings connectivity, transformation and serving together across Snowflake native tables and Apache Iceberg tables.

The company says this makes real-time analytics simpler to build, cost-effective to scale and governed at each step while preserving choice of engines and tools.

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