Reaching the Inbox Is the Win. Standing Out Is the Next Challenge.
Salesforce, Wednesday, November 4th, 2026
Salesforce explains why email landing in Gmail Promotions or Outlook Other still counts as inbox delivery, and how to stand out there.
Salesforce argues that email marketers often panic when campaigns land in Gmail Promotions, Yahoo Offers or Outlook Other, even though those tabs are still part of the inbox.
It separates rejection or spam-folder placement, which can point to authentication, reputation, permission or list-quality problems, from tab placement, which is usually about attention and relevance.
Primary and Focused views get more immediate attention, but less immediate does not mean undelivered.
Mailbox providers classify mail using signals such as sender, content and past user interactions, and Outlook's Focused Inbox can be trained by individual users, so one campaign can land in different places for different recipients.