RCS Messaging on Salesforce: A Practitioner's Guide
Salesforce, Wednesday, October 28th, 2026
Salesforce's practitioner guide to RCS messaging explains how to configure an RCS Agent and why RCS beats SMS and MMS.
RCS offers rich media, interactive templates such as carousels and suggested actions, and verified sender branding across Apple and Android devices, unlike SMS and MMS.
Before sending, marketers configure an RCS Agent, the brand's identity and capability container on RCS, which has four configuration dimensions that shape how the channel operates and scales.
One of the listed message types is OTP for passcodes and login confirmations, and another is transactional messages triggered by customer actions such as order confirmations.
The post advises making these decisions up front.