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All issues › Volume 343, Issue 3 › IT Vendor News › Veeam

What Is ROT Data? A 6 Step Guide to Automating Data Minimization

Veeam, Thursday, October 22nd, 2026

Veeam explains the costs of redundant, obsolete and trivial data and a six-step approach to automating data minimization.

Veeam defines ROT data as redundant, obsolete and trivial data with no realistic business or legal purpose that still consumes resources.

It outlines four costs: an expanded attack surface, degraded AI output, storage and infrastructure spend, and compliance and retention violations.

The guide lays out six steps, from discovering shadow data across clouds and centralizing inventory to flagging obsolete data and detecting redundancy.

The final steps classify sensitive data and remediate with automated policies, and Veeam explains how its tools help.

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