Pollo AI Turns Creative Ideas into Campaigns with OpenAI
OpenAI, Thursday, October 8th, 2026
Pollo AI uses GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to help 26 million users create images and video ads.
Pollo AI aims to let people turn creative ideas into finished images and videos without production expertise.
Built on OpenAI's API with GPT-5.6, GPT-6 Astra and GPT-Image-2.5, the platform serves more than 26 million users creating videos, ads and visual content.
Video templates were its first breakthrough, and 30% of creator sessions now start from templates or trending-format workflows, while founder Bill Zhu says improving models have made more workflows practical inside the product.