Preparing for the First Black Friday of the AI Shopping Era (Oct. 13th)
Tuesday, October 13th, 2026: 12:00 PM to 1:00 PM
BFCM 2026 will be the first major holiday shopping season where AI plays a meaningful role in how consumers discover, compare, and choose products. This webinar will show ecommerce brands how to prepare for that shift, improve their visibility across AI-driven channels, and position themselves to capture demand throughout the BFCM customer journey.
Virtual
Discussion Topics:
- AI is becoming a real ecommerce discovery channel: How shoppers are using ChatGPT, Gemini, Perplexity, and AI-powered search to research products, compare brands, and make purchase decisions.
- How to make your products visible to AI before BFCM: The technical, content, product-data, and authority signals that influence whether AI platforms discover, understand, and recommend your brand.
- Preparing for AI-assisted and agentic shopping: What ecommerce teams should know as AI moves from simply recommending products toward helping shoppers evaluate options and complete purchases.
- Rethinking the BFCM customer journey: How discovery is shifting beyond traditional Google search, paid media, and marketplaces, and where AI now fits into the path from research to conversion.
- A practical BFCM AI readiness checklist: What brands should prioritize now across GEO/AEO, product feeds, structured data, site content, conversion experience, and measurement so they are ready before peak shopping season.
Hosted by BWG