Should AI Write Your Marketing Emails? Where to Automate and Where to Step In
TechRadar, Wednesday, September 30th, 2026
AI speeds email marketing, but 40% of consumers may trust AI-written emails less, so human oversight still matters.
TechRadar examines where AI belongs in email marketing, citing Litmus's State of Email 2026, which found 28% of marketers have AI deeply embedded in email workflows and 34% use it regularly, mostly to ship campaigns faster.
Common uses include drafting subject lines and copy, rewriting for segments, predicting send times, scoring churn risk and summarizing performance.
But surveys suggest 40% of U.S. consumers may trust a retailer's emails less if they knew AI wrote them, so the article outlines where AI needs strong oversight and where it backfires.