OpenTelemetry as an Enterprise Data Asset
Snowflake, Tuesday, September 29th, 2026
Snowflake on turning OpenTelemetry data into a governed enterprise asset that links operational signals with business context.
Snowflake says observability conversations are shifting from collecting more telemetry and reducing mean time to resolution toward connecting technical data with business outcomes.
With OpenTelemetry and platforms such as Observe by Snowflake, teams can start from business metrics rather than logs, metrics and traces.
The post explains how to treat telemetry as a governed enterprise data asset in the Snowflake AI Data Cloud for analytics and AI.