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All issues › Volume 342, Issue 4 › IT Vendor News › Sophos

The Rising Threat of Deepfakes: Why Organizations Must Rethink Trust

Sophos, Wednesday, September 23rd, 2026

Sophos warns deepfake attacks are up 2,100% and says organizations must move beyond trusting human judgment.

This Sophos blog post examines how deepfakes have evolved from novelty tools into serious business threats, citing a 2,100% global increase in attacks.

The piece argues organizations must shift from trusting human judgment to implementing multi-factor verification systems, since AI-generated audio and video are becoming indistinguishable from authentic content.

It calls for integrated defenses across identities, endpoints, and communications to detect and respond to these AI-enabled threats.

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