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All issues › Volume 342, Issue 4 › IT Vendor News › NVIDIA

Can NVIDIA's GeForce Gaming GPU Really Be Repurposed for AI Computing?

Network World, Friday, September 25th, 2026

Gaming GeForce RTX 5090 cards are being pressed into AI duty, but 32GB of memory limits them to smaller models.

NVIDIA's gaming-focused GeForce RTX 5090 is increasingly repurposed for AI work despite not being designed for it, pushing street prices from $1,999 to over $5,000. The card shares architecture and raw performance with NNVIDIA'ss enterprise RTX 6000 at roughly a third of the cost, but its 32GB of onboard memory versus the 6000's 96GB restricts it to smaller models. Analyst Jon Peddie notes it's a viable cheap training option only if models fit in 32GB and error correction isn't a concern. The workaround remains niche rather than a broad enterprise AI infrastructure strategy.

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