3 New Ways We're Improving Search Profiles for Publishers
Google, Wednesday, September 16th, 2026
Google updates Search profiles to help publishers highlight content and reach their audiences.
Google details three improvements to Search profiles aimed at publishers. The changes help publishers better surface their content, present their brand consistently, and connect with readers directly from search results.
The post explains how to set up and manage a profile and what signals influence its display.
The updates respond to publisher concerns about visibility as search results become more AI-mediated.