Salesforce's Chief Ethical and Humane Use Officer: How to Build Great AI Use Cases
CXOTalk, Friday, September 11th, 2026
Salesforce's Paula Goldman explains how to design AI use cases, decide what agents handle and where humans should lead.
In CXOTalk episode 931, Michael Krigsman speaks with Paula Goldman, Salesforce's Chief Ethical and Humane Use Officer and EVP of Product and author of Manage the Machine.
They discuss how companies choose which work to delegate to AI agents, the measures that show whether a use case works, and what breaks moving from pilot to production.
Topics include how usage-based pricing and tokenomics affect human handoffs, the 'human at the helm' concept, governance for ethical AI, lessons from brands like IKEA, Clorox and Oreo, and the impact on the talent pipeline.