25 B2B Sales Statistics You NEED to Know in 2026
LinkedIn, Wednesday, September 9th, 2026
The Daily Sales examines the latest B2B sales statistics and what sales teams should actually do about the trends behind them.
This LinkedIn article from The Daily Sales goes beyond listing numbers to explain what key 2026 B2B sales data means for sellers and leaders.
Citing HubSpot research, it notes only 34% of salespeople are very confident they'll hit quota, urging managers to coach the behaviors behind missed targets.
Some 84% say AI saves time, which should free reps for high-value human work, while 74% believe AI makes it easier for buyers to research, so salespeople must add insight beyond what buyers can find online. It also highlights that 36% see upsells and cross-sells as their primary goal, encouraging reps to grow existing accounts.