Study: 68% of Marketers Are 'Disconnected' in Their AI Strategy
Tech.co, Tuesday, September 8th, 2026
Adobe's CX AI Maturity Index finds 68% of enterprise marketers use AI in a disconnected way lacking ownership and governance.
An Adobe Business study using its CX AI Maturity Index grouped enterprise marketers as Disconnected, Unbalanced, Constrained or Orchestrated based on execution and control.
68.3% were Disconnected, using AI in silos outside repeatable systems, while 15.3% were Orchestrated, 9.8% Constrained and 6.6% Unbalanced. The index drew on 501 enterprise assessments and more than 6,800 responses.
The study also found 64% of marketers cannot fully trace how AI-driven content and decisions were generated and 74% have siloed or only partially coordinated customer journeys.