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All issuesVolume 342, Issue 2IT NewsCxO Podcasts

How to Use LinkedIn Newsletters to Stay Top-of-Mind

12touches, Monday, September 7th, 2026

Webinar replay on how a weekly LinkedIn newsletter keeps enterprise sellers present with buyers during quiet deal stretches.

This 31-minute 12touches webinar replay argues that most lost enterprise deals simply drift during quiet stretches, and that follow-up outreach without news reads as nagging.

It explains that a LinkedIn newsletter edition is a LinkedIn Article delivered by email and notification, and that a member account can run up to five newsletters for free.

The session compares newsletters with posts, gives six reasons newsletters work for individual sellers, from advisor positioning to reopening stalled deals, and addresses the challenge of sustaining a weekly publication.

Slides, a companion article round-up, and an FAQ accompany the recording.

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