When a Store Starts Thinking
SAP, Thursday, September 10th, 2026
An intelligent retail installation at New York Fashion Week demonstrates real-time operations from a command center.
SAP built a Retail Innovation Lab with N4XT Experiences and fashion brand RE/DONE during New York Fashion Week, demonstrating connected customer journeys and real-time store operations monitored from a command center.
The installation shows Industry AI combining business data with contextual intelligence to support autonomous commerce decisions.
As a showcase it is naturally idealized, but the architecture is instructive for retail IT teams: the value comes from connecting point-of-sale, inventory and customer data in real time, which is the integration work that precedes any AI layer.