New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity
Salesforce, Wednesday, September 9th, 2026
A survey of 865 finance leaders finds 49 percent cite managing AI adoption as driving their expanded remit.
Salesforce's CFO Priorities Report, surveying 865 finance leaders, finds 49 percent citing management of AI adoption as the main driver of their expanding responsibilities.
The underlying complexity is structural: 71 percent of companies now sell through multiple channels, 65 percent operate multiple revenue models, and 87 percent plan to add consumption-based products.
That combination makes revenue recognition and forecasting materially harder. For IT leaders the relevant read is that finance's AI interest is driven by operational complexity rather than cost reduction, which changes how projects should be framed.