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All issuesVolume 341, Issue 4IT Vendor NewsSalesforce

B2C Commerce August Release: Custom Apps and Omnichannel Innovations

Salesforce, Wednesday, August 26th, 2026

Salesforce's August 2026 B2C Commerce release adds Business Manager updates, custom apps and real-time anomaly detection.

Salesforce argues that ecommerce teams spend hours every week clicking through menus, hunting for deeply buried tools and manually reconciling product data across channels.

The August 2026 B2C Commerce release targets that friction directly. It includes Business Manager updates, support for custom apps that let teams surface the tools they actually use, real-time anomaly detection to catch data and performance problems as they occur, and omnichannel innovations for keeping product information consistent across selling surfaces.

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