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All issuesVolume 341, Issue 3IT Vendor NewsNVIDIA

How Generative Recommenders Are Redefining RecSys at Scale

NVIDIA, Thursday, August 20th, 2026

NVIDIA examines generative recommenders as a shift in how recommendation systems are trained and served at scale.

NVIDIA examines generative recommenders as a significant shift in recommender systems. RecSys is one of the most ubiquitous machine learning problems in the consumer internet industry, yet notoriously difficult to train and serve at scale.

Generative recommenders reframe the problem in a way that changes both training and inference characteristics. The post covers what that means for teams operating large-scale recommendation infrastructure. Authors are Elijah Soba, Santosh Bhavani, Shijie Liu and Burak Yoldemir.

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