The Experimentation Phase of AI Is Over. Here's What Commerce Leaders Are Focusing on Now
Salesforce, Thursday, August 13th, 2026
A survey of 3,400 commerce leaders finds the AI experimentation phase over and operations scaling.
Salesforce published findings from a survey of more than 3,400 commerce leaders, arguing the experimentation phase of AI is over.
The research explores where commerce leaders are now focusing and how they are scaling AI operations. It identifies new trends emerging from that shift from pilot to production. The post covers what distinguishes organisations moving fastest.
It is aimed at commerce and digital leaders benchmarking their approach.