How Zapier Transformed Core Marketing Processes With ChatGPT Work
OpenAI, Monday, August 10th, 2026
Zapier's enterprise marketing team uses ChatGPT Work to cut lead funnel drop-offs and automate reporting.
OpenAI published a customer story on Zapier, whose enterprise marketing team uses ChatGPT Work to transform core marketing processes.
The team applies it to reduce drop-offs in its lead funnel, build campaign assets and automate reporting.
The story covers how those three areas were changed by the deployment. It illustrates a functional rather than company-wide adoption pattern. The piece is part of OpenAI's customer story series.