How Identity Drives MSP Profitability: An Analyst's Perspective
Cisco, Friday, August 14th, 2026
A Cisco partner blog argues identity-first security drives managed service provider profitability.
Cisco published an analyst perspective on how identity drives MSP profitability, with a foreword by Gary Hall, VP of Global Ecosystem Strategic Partnerships.
The post argues that identity is the new perimeter and examines how Cisco's Secure MSP Center and Duo help managed service providers simplify operations and reduce vendor sprawl.
It positions identity-first security as an essential offering for SMB and midmarket customers. The commercial argument is that delivering it drives recurring revenue for partners. The piece runs to a longer format aimed at MSP business owners.