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All issuesVolume 341, Issue 2IT Vendor NewsAWS

AWS Marketplace Now Supports Category-Based Notification Subscriptions and Multi-Channel Delivery for Buyers

AWS, Monday, August 10th, 2026

AWS Marketplace buyers can now pick notification categories and route them through AWS User Notifications.

AWS Marketplace added category-based notification subscriptions and multi-channel delivery for buyers via AWS User Notifications. Previously buyer email notifications went only to the AWS account root email, with no way to choose categories or route them to different teams, so procurement, renewals and cost management teams either missed notifications or relied on email forwarding.

Buyers can now choose which notification categories they receive and how those are delivered. Four categories are available, including Products and Solutions notifications covering product version updates, instance type changes and availability. The change is aimed at getting the right Marketplace alerts to the teams that own each area.

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