Observability at Scale: Whatnot at Snowflake Summit
Snowflake, Monday, July 27th, 2026
Whatnot describes using Snowflake observability and AI analytics to support hyper-growth.
Snowflake covers how live shopping platform Whatnot used observability, AI analytics, and real-time monitoring in Snowflake to support hyper-growth.
The post describes what breaks at growth rates where infrastructure assumptions become invalid every few months. It covers how the team instrumented the platform and what decisions the data enabled. Whatnot presented the work at Snowflake Summit.
The account is aimed at data platform teams supporting fast-scaling consumer products.