The Top Sales Trends And Technologies For 2025: Thanks To AI, Sales Roles And Platforms See An Expansion
Destination CRM, Tuesday, April 1st, 2025
This year's dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025.
In addition to AI, sales organizations are enhancing their data assets and data management, social selling capabilities, individualized onboarding and training of sales professionals, post-purchase engagement abilities, and self-service options.
AI started taking hold as a business technology in the past couple of years. In 2025, the technology has started providing notable benefits on the sales side of the business, according to Paul Farrell, SugarCRM chief product officer.
'We continue to see that sellers have less physical time with buyers,' Farrell says, noting that AI enables sellers to maximize their time by automating scheduling, follow-ups, note summarization, and other mundane tasks so they can focus on getting the most value out of their limited time with buyers.