What Is A Sales Funnel? Everything You Need To Know
Search Customer Experience, Monday, September 23rd, 2024
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.
The funnel, which is also referred to as a marketing funnel or revenue funnel, illustrates the idea that every sale begins with many potential customers and ends with a much smaller number of people who make a purchase.
In between the beginning and end of the funnel, potential customers and vendors typically have many interactions to help prospects learn about the product or service prior to their purchasing decisions. The sales funnel is applicable to both business-to-business and business-to-consumer industries.