Sales Professionals Spend 70% Of Their Time On Non-Selling Tasks - AI Can Help
ZDNet, Tuesday, July 30th, 2024
A 2024 survey of 5,500 sales professionals worldwide found that 81% of sales teams are using AI today. Of those using AI, 83% saw revenue growth in the past year -- versus 66% of teams without AI.
Sales teams are consolidating tools and improving data security to realize the benefits of AI, according to the 2024 State of Sales report from Salesforce. Here are the four key findings of the report, which surveyed 5,500 sales professionals worldwide:
1. Sales are up, but so are new pressures
Marketplace pressures and low productivity are weighing on sellers. Still, sales teams continue to push through challenges to grow. 79% of sales teams increased revenue over the past 12 months. In addition, 82% of sales pros feel confident about their company's 12-month growth strategy.