How Memo's Exclusive Dinners Drive Opportunities
GTMnow, Friday, May 10th, 2024
Prospecting requires a unique approach for each type of buyer, and knowing those buyers' habits - what kind of communication they respond to and the content they engage with - makes all the difference.
For Memo, a platform that reports how many people read earned media coverage, many of those buyers are senior communications leaders at Fortune 500 brands with limited time to spare. Engaging senior leaders often requires more than email or cold call; Memo had to devise a thoughtful and effective way to bring their ICPs into the conversation.
The solution? Highly curated dinners at exclusive restaurants, with only senior executives and their peers in attendance.