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All issuesVolume 310, Issue 4IT Vendor NewsStarTree

Sovrn Moves From 24-Hour Delay To Real-Time Data With Startree Cloud

StarTree, Friday, January 26th, 2024

We recently partnered with Sovrn to help them bring real-time analytics to their customers. Hear from Sovrn's Vice President of Engineering, Ryan Chichiroco.

About Sovrn

Sovrn is a leader in the AdTech industry, supporting and advocating for their publishers like no other. Their mission is to help publishers do more of what they love - building content & distributing that content to their readers. This led them to build user-facing real-time analytics with us!

StarTree Cloud

Sovrn's analytics platform helps publishers understand their content's revenue impact and optimize it. Previously, it could provide data back to the publisher in a day or two. With StarTree Cloud, they can see changes in revenue, clicks, and page views in less than a second.

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