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All issuesVolume 310, Issue 3IT NewsSales

How to Break into New Accounts

Brian G. Burns News, Saturday, January 20th, 2024

Today, everyone is doing email teardowns and building phone scripts, but that is not how A-Players prospect. The Best salespeople learn how to start conversations and turn them into meetings. Why waste your day trying to find interest when you can spend creating interest?

This is the topic of today's Brutal Truth about Sales podcast.

Here is what you will learn:

  • Why pitching puts you into the rep zone.
  • Why does everyone hate your commercial, i.e. value prop?
  • How the best salespeople prospect.
  • How a conversation is different than a sales call.
  • Why the numbers game is for people who do not know how to sell.
  • Why does NO ONE care about you, your product or your pitch?

You can listen to the full episode on iTunes and Spotify or watch it on YouTube.

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