How Much 'Sales' Should Be In Product-Led Sales
GTMnow, Saturday, January 6th, 2024
Happy New Year! 2024, we're officially here. This feels like the year that many companies have now realized that sales-led and product-led aren't exclusive; they're more of a spectrum.
There is room for combinations in different parts of your GTM motion.
The challenge comes down to knowing when and how much.
When and how much product exposure is needed for people understand what you do.
When and how much human interaction to add value.
To help with this, I'm sharing insight on factors to consider from an experienced operator.
Let's get into it.